I can’t say enough about these jeans (and Fran Denim in general). I always had the same problem - jeans/pants would be too tight in the thighs and too loose in the waist. Even so called “curvy” jeans from other brands didn’t fit because they didn’t give extra room in the thighs, only the butt.
But the Nora jeans actually fit! And not just in a ‘good enough, I can live with this’ way. They feel GREAT!
A couple more things:
—I also bought the Ellen Jean (slightly longer inseam and slightly higher waist) in a different color and love those jeans just as much as the Nora’s. They feel a bit different as expected but fit just as well.
—I held off on buying this brand for several years because I am loath to spend more than $40 on jeans. But in hindsight, I spent way more money buying pair after pair of less expensive jeans that didn’t fit. I think these jeans are worth every penny and don’t bother looking at other brands anymore, no matter how cheap they are.

Finally gave in to the ads because the models look so much like me (they have actual thighs! hooray!) and I’ve worn these almost every day since they arrived. Best jeans ever. They do start tight after washing but relax quickly just like old school denim and then they’re so comfy and flattering. No more feeling like a ten pound sausage in a five pound casing, lol. An in-between inseam (31-32) would be awesome but otherwise they’re perfect!

Absolutely love these jeans. Tight fit without the discomfort.

So far I like them a lot. Every time I put them on they still feel tight which I am fine with. I can move in them nicely and they feel great. However they are too long for me. I am rather short but have a more athletic build so my size doesn't match my height, I wish I could have picked my length. This is the only reason why I am giving 4 stars instead of 5. If we can eventually pick the length to I would gladly change to 5 stars since everything else about them is great!

New edit: The owner actually reached out to me after reading this review and is sending me a new pair of jeans to try (a darker wash) and looking into the issue of the ripping. Customer service so far has been exemplary so I’m bumping up the stars. Fingers crossed the new jeans won’t rip. If they don’t I’ll definitely bump this back up to 5 stars.

EDIT: I originally loved these jeans but my first pair (fit a bit tight right away but loosened to a perfect fit after a little wear) blew the butt out within a year. I replaced them and that pair blew out within six months in the same place (inside back left pocket) so I thought maybe they’re just too small. I ordered one size up and that pair fit perfectly right away but as I wore them they got too big to the point I needed a belt. At this point I’ve gone through three pairs of Fran jeans all that blew out on the back pocket and two new pairs a size up which are too big. I had really high hopes for these jeans but they ended up as a disappointment. I won’t be buying anymore.

I decided to try out Fran denim as I have always had big thighs and a big booty. Now that I’m in CrossFit I get the ads for athletes clothes and saw these. My measurements were not on the chart so I went with height and weight chart like they suggested (5’3” and 150 pounds, waist is 31 and hips 43) and the 29s fit perfectly. They are super comfortable for jeans too, I can lounge around in these. I can squat and kneel without my booty sticking out which is great for a mom of toddlers. They are pricey, but I’m willing to pay that much if they fit like they claim and are made in America. Very happy with these, will definitely be getting a second pair.